Brutal - it's not a tattoo

Published on 5 December 2025 at 19:38

Brutal is not a tattoo style, it is an individual project
with the aim of creating lasting sensations from the tattoo

Brutal Black Project, which attempts to restore the traditional and ceremonial components of tattooing in order to protect the tattoo from what its creators - creative minds, namely Valerio Cancellier, Cammy Stewart and Phillip 3Kreuze, who represent Scotland, Italy and Germany respectively, regard art as a meaningless commodity. They are directly responsible for the emergence of the Brutal tattoo style. With their project they sought to reaffirm the ritual principles of tattooing and transform it into a new practice.

In 2017, Vice Magazine introduced a new trend into popular culture called the Brutal Black Project. Although most people who get tattoos are interested in the artwork, the Brutal Black Project offers a completely new experience, which is associated with pain. As an artist, it is important to understand what motivates people to get tattoos and how some tattooing experiences are associated with achieving goals and gaining a sense of belonging, rather than with the art itself.

  According to primary sources - The mission of this project is to push past the client's pain threshold, and the tattooing experience is related to how much the tattoo can hurt. Instead of complex designs, the goal is to saturate the body with as much black as possible - inked in thick lines on particularly painful areas such as the head, neck, and arms :)

This project is similar to ancient practices and tribal rituals of body modification and scarification, where the primary aim was often to endure extreme pain. The idea of the project is to have the client's body completely covered with black stripes during a one-hour session. The ultimate goal is for clients to undergo a complete transformation during the procedure. The tattoo session will change clients – not only through physical changes, but also by overcoming intense pain so that it does not break them.

Those who choose to get these tattoos take pride in their ability to endure pain and consider it a positive experience that makes them feel free. What more is there to add ! You have to be unrealistically 

confident about your tomorrow to irrevocably experience this kind of freedom :)….People who get these brutal black tattoos know that they know that they will be completely at the mercy of the tattoo machine for hours and will look entirely different by the end of the session. The hope is that the pain, the blood, and the changes to their skin will give them a different perspective on the world.

The project has nothing to do with the result, but rather about the process and a return to the primitive and to initiation rituals. There is no planning or design here, and even less art — it’s only the process. The motto of the "Brutal Black Project" is "no pain, no gain". There is no empathy, no compassion, no protection, quite the opposite. A process that involves pushing past all limits and testing a person’s pain threshold.

According to Cammy: “Sometimes it's good for both the artist and the client to push their limits in terms of perseverance and determination. There isn't a final goal, life is a sequence of events, and this is only one of them. A tattoo can help you find your roots and learn that pain, as well as joy, can be handled in whatever way you prefer. It's nothing more than an intense moment in a life of easily forgotten
feelings.”

Philip: “It's damn sick to kill these people during the session. Seeing the pain in their eyes, their bodies trembling, and all manner of disorder. But I'm proud that I achieve goals together with my clients. It doesn't mean a full sleeve or a big piece; it just means breaking your own will and pushing it to the edge. If after the session you have trouble walking, you did it right. The pain will fade, the pride will last forever ! "

Valerio: "Everyone can freely experience this in their own way. It could also be a trial for ourselves or directed at ourselves. It may be difficult to believe, but there's no negativity in it- no hatred, no sadism. In any case, I'm just a vehicle, , an executioner, a butcher. The body can withstand such a ritual, but it requires a very strong mind. I respect any man who can take a Prince Albert piercing, or any woman who can have her sensitive areas pierced, but the people who form the Brutal Black Project, they are situated on a different plane of existence — a world of pain".

Brutal Black is also a statement against modern tattooing. They deliberately disregard aesthetics in a more meaningful way, that only its ignorance and disregard have a certain purpose. Many symbols in contemporary tattoos have lost their meaning, and that’s not always a bad thing. If your traditional, neo‑traditional, Japanese, watercolor realism becomes a small, pretty trend piece :) Then this is one of the most brutal experiences, that can be imagined in the field of tattooing - this is the Brutal Black Project, and they "will ruin your life."

If you want something in life, you have to earn it. That's what tattoo artists and clients of this style think. Just as goals and results are achieved through effort, here the equivalent is a couple of hours of pure suffering in pursuit of it.

A tattoo artist who presents themself as an artist and whose clients expect a “work of art” should be regarded as a dermographer, not a tattoo artist. The traces left by a tattoo are merely a reminder of what you discovered about yourself during the process. The traces left on the skin matter less than those left on Your mind.

During regular sessions, it’s not normal to have to fight needle pain those are voluntary torture sessions. In this type of tattooing, preference is given to the freehand technique. Only the area is selected, then everything is left in the hands of the tattoo artists. That is why it is abnormal to watch someone writhe in agony, twisting to escape the needle’s relentless punctures, yet this movement represents a community or a specific group of people who believe physical pain is profoundly positive and that life cannot exist without it.

I.n.t.e.r.e.s.t.i.n.g  In the culture of Japanese art tattooing, brutal-style tattooing is interpreted in a completely opposite way. There, pain and suffering are foregrounded through color and narrative; in contrast, BBP treats pain as a companion, and the black lines and areas are the bare remnants of life.

P.S.


OK! I must admit that the topic under discussion is quite unusual and provokes unconventional reflections within our creative collective. Let’s look at everything objectively :)

  • With tribal warrior tattoos here no any relation, there You each line on the face obtained only for bravery, not to enjoy the process of pain — keep it in mind.
  • Now consider the damage that such an invasion of needles can do to your skin. Your body is completely transformed by the end of the session, covered in extremely thick, violently tattooed lines that are not temporary body art for one evening.
  • Of course you will come for an emotional dose yourself, but there are hundreds of alternative ways to subject your body to tests of pain that remain behind closed doors.

Be careful in your urges, protect You and Your skin from permanent scars, even if it is a fashion tattoo — tomorrow it will be interpreted as ….. well You already read us therefore You are knowledgeable :):):)